Twelve products under one bill. Broadcasts, flows, inbox, templates, AI, payments — built to talk to each other from day one.
In 2023, our co-founders were running a flower business out of Mumbai. Five different tools. Five different bills. Customer messages arriving at midnight in five different inboxes.
We built Whatbla as the workspace we wished we had — broadcasts that read replies, flows that know the catalog, templates that get approved before you send them.
A year later 4,218 teams ship 240M messages a month through it.
You should pay for messages your customers receive — never for chairs in your office.
Broadcasts read replies. Flows know your catalog. Analytics tag every send.
Email us, get a person inside 4 hours. Free plan included. Yes, really.
We deploy every Tuesday. Nothing fancy — we just refuse to break our promises.
No dark patterns. No hidden tiers. No "contact sales" for the listed price. Ever.
Priya & Dario start building Whatbla out of a Bengaluru garage. First commit lands on a Tuesday.
shippedY Combinator + Sequoia Surge back the team. First two engineers join, ship broadcasts module.
shippedBloomly Flowers signs up. Maison & Co. migrates from Wati. Inbox + Flows go live the same week.
shippedIndependent audit completed. EU office opens in Berlin. Templates library hits 71 starters.
shippedDescribe a flow in plain English, get a 14-node graph in 2.4 seconds. Adoption hits 67% in week one.
shippedMarigold & Co · Lagos, Pebble · Mumbai, FORMAS · São Paulo all migrate in the same week.
shippedLatest release — full-stack flow generation, version control, public roadmap. 4,218 teams shipping.
upcomingIn-thread checkout across 22 gateways. Beta opens to Pro plan customers in June.
upcoming"Whatbla quietly built the WhatsApp platform every operator wanted — without the per-seat trap."
Read article →"Bengaluru-Berlin SaaS startup hits 240M messages a month with a 38-person team."
Read article →"How Whatbla is replacing four tools at every D2C brand that touches WhatsApp."
Read article →"The bootstrap-to-Seed story behind India's fastest-growing WhatsApp platform."
Read article →"Whatbla opens Berlin office, signals European push for SOC 2 + GDPR-native CRM."
Read article →"#1 product of the week — AI Flow Generation goes viral, 14k upvotes in 24 hours."
Read article →We replaced AiSensy, Klaviyo, Freshdesk, and a Zapier mess. Read rates jumped from 19% on email to 86% on WhatsApp — and agents reply 3× faster. CFO is happy.
Live in 4 minutes. No credit card. Cancel anytime, keep your data.